Over the last few weeks, we have showcased the Jaycees primary public policy platform – the U.N.’s Millennial Development Goals. Chapters all over the country host thousands of events that raise awareness and help the United Nations come closer to completing their objectives. Unfortunately, the biggest struggle for any organization’s cause is coming up with the funds to help support their event. A great solution for these funding dilemmas is to turn to the digital fundraising tool known as crowdsourcing.
What exactly is crowdsourcing? It’s a little different from the traditional fundraising route in that the organization is trying to obtain contributions – money, items, ideas, etc. – from an undefined public. Fundraising efforts are primarily successful when working from a mailing list or another specifically— named group. Crowdsourcing can help you identify an audience to increase awareness, inspire people to volunteer, collect more information and roll right through the day of your event —all for a minimal investment.
So how do you get your philanthropic crowdsourcing efforts to reach maximum potential? Simplicity is key – be honest and forthright, why you need it and what donors can expect their funds to support. Whether you are soliciting uniforms for an underprivileged Little League team (if Mark Cuban can do it for the Mavericks, you can do it for deserving children!), raise funds for a local women’s shelter, or even for a trip to an international Jaycee Leadership Summit, people will only donate to a cause that they deem worthy.
Your local community crowdsourcing project will not only help to fund your philanthropic community efforts, it will also help drive engagement toward the Jaycees and make a positive impact on the organization of both the local and national level. Do you have any experience with crowdsourcing? Visit our Facebook or Twitter and share your experience with us!